In 2025, I collaborated with Orderly’s marketing and design teams to develop their mascot, Otterly. Since they are building AI and DeFi tools, I wanted to design a mascot that would make Orderly’s content and campaigns more accessible. The goal was to develop a character that could be used to ease people into heavy subject matter. Otterly has been used in partnership announcements, explainer videos, and memes.
After developing the mascot, we used the character to create plush toys, sticker packs, and other merch to give out at events.
Additional Graphic Design: Jikun Tao
Initial sketches
Short form vertical videos.
Static content for social media featuring the mascot.
